PRE COLLECTION LOOKBOOK

Angel Tee Devil Hawaiian Shirt Face Hawaiian Shirt Future Smiley Tee Checked Rugby Shirt   Destructive Hoodie Vanish Coach Jacket Shop the Collection

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It's Not About Fashion

It's Not About Fashion by Street Style August 16, 2019 There is a huge difference between fashion and style.  If you want to play it safe, be fashionable.  Blend in. Buy what shows up in the catalogs and look books. Everything you see Instagram models wearing to get their likes: buy that.  If you want to look like everyone else, buy what they buy and wear it how they wear it.  When it comes to deciding what you want to show off to the world, it may not be about fashion at all. There is a big difference between fashion and style.  Fashions are short lived, can be changed up, and follow trends. Style is absolutely timeless.  Fashion is the...

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Food. Water. Denim. Let's Get Back To Essentials

Food. Water. Denim. Let's Get Back To Essentials by Street Style August 14, 2019 Self-expression should be the easiest thing in the world - shouldn't' your clothing make it easier?  Take denim, for example. Denim jeans have been a fashion staple for over a century.  It took a gold rush to put denim on the map. Miners were looking for a durable pant they could rely on, and denim quickly became a California fashion long before California was known for their fashions.  For over 100 years, denim hasn't changed. Your grandparents wore it, your parents still wear them, so how can you wear denim in a way that is as unique as you are? Denim may be a fashion staple, but...

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How To Dress Like Kanye West

How To Dress Like Kanye West by Street Style August 7, 2019 Kanye West, not only one of the kings of hip-hop, in recent years, he also made good progress in the fashion circle. He launched joint merchandise with Louis Vuitton, A.P.C., NIKE,  founded his personal high-end fashion brand “Kanye West,” and even won the annual GQ vote for the most fashionable man in 2014! How on earth did Kanye West turn hip-hop dress-up into fashion and become the most fashionable rapper ever? We will be analyzing his daily wear/outfit to find out Kanye West’s most skilled fashion techniques. 1. Skinny Pants Thinking of the rapper’s baggy trousers as being lower than one another, but the narrow trousers of the rock circle...

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Dressing Well Is Like Speaking A Foreign Language

DRESSING WELL IS LIKE SPEAKING A FOREIGN LANGUAGE by Street Style August 6, 2019 It's not something you need to be born with.  It's a skill like any other, that can be learned like any other.  All it takes is a little practice.  So if you feel like a total beginner, it may seem like everyone else around you has a natural eye for fashion, but in reality, they've just been practicing for longer than you have.  Most people start paying attention to what they wear pretty early on. I remember caring A LOT about my clothes in middle school, and most of my friends did too. If you have zero experience in the style department, you just have to...

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How to dress like ASAP Rocky

How To Dress Like ASAP Rocky by Street Style August 2, 2019 ASAP Rocky is not an easy man to put your finger on when it comes to style. Often unpredictable, his style is known to be original, complex and multi-layered to achieve both an eccentric and clean look. One could even argue that he has defined the look of the modern hip-hop artists. Every garment is unique and worn perfectly by the man no matter what season it is. So let’s break it down for you with these simple steps...  Step 1 – Become A Suit Shifter A$AP and conventional suits are a dime a dozen.  As such, you’ll find A$AP at formal events rocking a black suit sans tie,...

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Why Is Everyone Tapping Into Streetwear?

Why Is Everyone Tapping Into Streetwear? by Street Style July 29, 2019 Streetwear was originally designed for doing stuff: skating, galavanting all day with friends or the last-minute decision to go surfing. But with “luxury” tweaks that streetwear retailers see in collaborations nowadays, it has led to something far beyond that. Retail Gazette takes a look. ​Streetwear is no contemporary movement. Rooted in skate, surf and hip-hop cultures since the late 20th century, it’s paved the way to an underground market of logo-mania activewear, constituting the “sneakerhead” and “hypebeast” subcultures. These personas are some of the few reasons streetwear retailers are experiencing high demand as it’s no longer aimed at an economical fan base. In fact, its rise to popularity...

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